中国钢管企业在美国竞争策略分析

    Analysis of China Steel Tubular Product Manufacturers' Competitive Strategy for US Market

    • 摘要: 中国是世界最大的钢管生产国和出口国,美国市场是中国钢管企业保持国际市场份额的关键环节。2008年金融危机以来,美国频繁出台对中国钢管产品的反倾销、反补贴制裁,双方贸易摩擦问题凸显。从美国钢管市场供需情况、本地生产企业特点、行业技术经济指标等方面进行深入分析,指出了以转变市场进入模式、完善反倾销反补贴应对策略与多方位调整产品结构相结合的中国钢管企业境外发展之路。

       

      Abstract: As the largest steel pipe producer and supplier in the world,China is making effort to maintain its share in the global market,particularly that in the US market.Since the 2008 global financial crisis,the Sino-US economic/trade frictions and disputes have got more and more glaring due to relevant actions like antidumping and countervailing duty sanctions as frequently imposed by the US side.Based on an in-deep analysis involving such aspects as the supply-demand situation in the US market,the characteristics of the local pipe producers and industrial technical economical index,etc.,suggestions for better development of Chinese steel pipe-makers in US are proposed,including changing of the market entry mode,perfecting tactics against the antidumping and countervailing duty measures,and all-round product-mix restructuring.

       

    /

    返回文章
    返回